DAPs Magic was founded in 2004 by a group of annual passholders who believed that there should be a place online where people could share their love for Disney in a fun, safe, and family friendly environment. Walt Disney had a fantastic dream and we celebrate the continuation of the dream all these many decades later.

DAPs Magic is divided into five sections:

1. Memories - Here you can relive magical Disney memories ranging from special event to just a day at the park through photos, videos, and more.
2. News - Where you can catch daily the news that is happening both inside and outside of the Walt Disney Company.
3. Guides - Find out anything you could want to know about the Disney universe here. This is also where you can find Geeks Corner, the DAPs Magic staff pages, the Disney Royal Ladies, D.E. 1955, and DAPs Lore!
4. Adventures - This is the wackiest section on DAPs Magic. The adventures of Mr. Potato Head and Darth Tater find their home here. This is also where the DAPs Magic Caption of the Week can be found. DAPs for a Difference, DAPs Games, and The Chronicles of Mr. DAPs and Francis Fairy Feather are also on this page.
5. Shop - This is fairly self explanatory. You can find all your DAPs gear and wear here. Check it out! For all DAPs competitions in the park there are always extra points awarded for wearing something with the DAPs logo on it!